Website redesign, four-product ad creative, rebrand support, and a full asset library for one of the largest insurance brands in the US.
Carefree Savings is a consumer savings plan brand under Gallagher Affinity Insurance Services — one of the largest insurance brokerages in the world. Their offering covers four distinct categories: dental, on-demand medical, auto, and pet savings plans.
When Gallagher Affinity needed to refresh the Carefree Savings digital presence, they brought WisdomDeep in to handle the redesign — from UX mockups and ad creative through to a full rebrand and asset library.
Carefree Savings serves everyone from students to seniors, individuals to families across the US. A brand that speaks to a 22-year-old looking for affordable dental care has to work equally well for a 60-year-old comparing pet savings options. That demographic range makes cohesive design genuinely difficult.
On top of audience breadth, there was the product complexity: four distinct offerings, each with its own features, pricing logic, and consumer objections — all living under one umbrella brand. The design had to unify without oversimplifying, and give each product enough room to tell its own story while staying clearly Carefree.
We began with the website redesign. Working in both Adobe XD and Figma, we produced detailed mockups for a refreshed carefreesavings.com — one that better communicated the multi-product offering, reduced signup friction, and felt modern and trustworthy to a broad consumer audience.
From there, we moved across the full digital marketing stack:
Carefree Savings received a fully designed and documented website mockup ready for development handoff, a complete advertising creative library across four product lines, and a set of visual assets that gave the brand a coherence it hadn't had before.
Every asset was designed with Gallagher Affinity's brand standards in mind, while giving Carefree Savings enough visual identity of its own to compete as a standalone consumer brand.
Deliverable details are covered by NDA. Creative samples are available upon request for prospects in the insurance or consumer financial services space.
Vinith has been an extremely productive and reliable designer for us. He's able to churn out a lot of designs quickly which is invaluable to us, and the quality is great. He's also able to create designs with minimal guidance which is a great skillset. He gets the ideas we are trying to communicate and is able to produce high quality designs that fit our requirements.